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| Originally Constructed 1922, extended 1934 |
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| Converted to Peter's Icecream |
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| In its current condition pending demolition |
In 1922, Peter Spero Michelides, a migrant to Western Australia, had a successful enough tobacco manufacturing industry that he was able to build the above Art Deco structure along Roe Street, Northbridge. He was a colourful character who was eventually awarded the silver cross of the Royal Order of George I of Greece in 1940. He died in Perth and is buried in Karrakatta cemetery. His building was converted into a Peters Icecream factory, before being turned into retail stores, with Tony Barlow being the predominant tenant.
Eventually the building became vacant, until a recent Development Application by Pelworth Pty Ltd t/as Hardie Finance Corporation was approved by the Perth City Council, who were under the mistaken belief that the facade is not original Art Deco, but instead imitation. The DA expires in November 2011, but an application for its Heritage Status is currently under submission to the Perth City Council and the Heritage Council of Western Australia.
There are still hopes the existing building can be integrated into the proposed Northbridge Link Development, a major initiative by the Western Australian State Government which aims to sink the current railway line dividing Perth, developing a series of mixed-use buildings on the converted land.
The central Perth area only has about ten Art Deco structures remaining, with this being the only former factory of its type still in existence.
